The sunscreen is playing an increasingly central role in skincare. Once a product associated primarily with the summer season and direct sun exposure, it is transforming into a daily habit, integrated into skincare routines all year round.
The growing popularity of Korean skincare has also contributed to this evolution, bridging the gap between two categories: on one hand, sunscreens with textures and features typical of skincare; and on the other, daily skincare products formulated with SPF.
Expectations for formulations are changing as a result.
Beyond UVA and UVB protection, the market is looking for products capable of offering additional cosmetic benefits, pleasant textures, and formats suitable for frequent use.
Face creams, fluids, primers, and lip balms can become multifunctional products, where sun protection, treatment, and sensory appeal coexist within the same formula.
This evolution opens up new opportunities for brands and makes formulation development more complex, as SPF filters, cosmetic benefits, and textures must find a coherent and functional balance.
SPF, cosmetic actives, and new formats
Hydration, comfort, and other cosmetic functions can complement sun protection, helping to make the product more aligned with the needs of a daily routine.
There is also growing interest in practical and versatile formats, such as SPF sprays with mineral filters, commonly known as physical filters.
The spray delivery offers aquick and practical application, particularly suited for large areas of the body, and can facilitate reapplication throughout the day.
The use of mineral filters also addresses the interest in formulations based on this type of filtering system, offering brands further positioning opportunities.
These new proposals are united by the pursuit of lightweight textures, ease of use, and greater integration of sun protection into daily routines.
From trend to formula
Developing a sun care product means translating new market needs into a formula that is consistent with the brand's positioning and identity.
The filtering system, cosmetic actives, texture, format, and packaging must be evaluated together, also taking into account the countries where the product will be marketed.
The selection of filters must allow for achieving the required UVA and UVB protection, in compliance with applicable requirements.
Any cosmetic actives must be consistent with the formula and the benefits intended to be associated with the product.
Tests and regulatory aspects are also defined in relation to the product's characteristics and the intended claims.
Packaging compatibility completes this process: the formula, container, and dispensing system must work correctly together, from prototype to production.
A single partner for your entire sun care project
Developing a sun care product involves formulation, production, and regulatory expertise that must all move in coordination.
Through our full-service offering, Originitalia supports the client through every phase:
- concept definition;
- formula development;
- prototyping and optimization;
- testing;
- regulatory support;
- packaging selection and compatibility testing;
- industrialization;
- production;
- filling and packaging.
For the brand, this means having a single point of contact, maintaining continuity between development and production and managing every step more fluidly, from initial concept to finished product.
Tell us about your project
Are you looking to develop an SPF product with cosmetic actives or expand your suncare line?
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